What is an efficient EU lobbying strategy? Are there do’s and dont’s you should be aware of, as a businessman or lobbyist? What is the use made of social media by EU institutions and politicians?
iLobby.eu sets out how to lobby the EU from the perspective of an actual lobbyist sharing her experience (both good and bad). It also looks at the social media tools that must be taken into consideration when campaigning and details examples of worst and best practices.
The book encompasses three parts:
- The first part looks at lobbying more generally and gives answers in each of its chapters to the questions: Who should you lobby, About what, When, and How, with practical tips and anecdotes;
- The second part specifically looks at the use of social media tools (e.g. Facebook, Twitter, YouTube, etc.) in the area of lobbying and politics, including hands-on recommendations;
- The third part comprises a practical annex, including a description of the European Parliament agenda, a glossary of terms, a comparative table of the various readings under co-decision, several examples of layouts of official documents, etc.
iLobby.eu will help any business person with activities in Europe and wishing to understand what their company should consider before hiring a lobbyist or setting its lobbying strategy. More generally, lobbyists across the globe, activists, think thanks, journalists, students in political science, business administration and/or law, and anyone interested in understanding the way EU decision-making works and how lobbying is changing under the influence of social media should read the book.
Caroline wrote this book after discovering that many of her clients, as well as students, did not have an easily accessible manner to understand the functioning of European institutions.
It also stemmed from the very positive responses received from readers of the her blog and participants to her seminars on lobbying, and on the use of social media.
The lessons one can draw from the book are that EU lobbying requires preparation and an approach that is different to US lobbying. Campaigning and influencing also needs to take note of the new social media tools that are available, in order to increase their effectiveness.